About Us
Agritask is a Crop Supply Intelligence Company, providing visibility into predictability and sustainability of crop supply for Food & Beverage enterprises. Our SaaS platform is a crucial link that directly connects enterprises to growers and suppliers at the source of their value chain. It empowers businesses to monitor, support, and enforce scalable agronomic practices, safeguarding crop quantity, enhancing crop quality, and ensuring sustainable cultivation practices.
Food & Beverage enterprises often struggle with the inherent volatility and instability of crop supply caused by varied cultivation factors and the impact of climate change. This blindspot is the challenge directly addressed by Agritask.
Leveraging augmented agronomic data, AI/ML, and data analytics, Agritask equips Food & Beverage enterprises with invaluable insights and cutting-edge tools. Agritask helps these enterprises optimize supply operations and achieve & quantifiably measure their sustainability goals while mitigating risks across globally distributed farming ecosystems.
Agritask’s impact resonates worldwide, transcending the boundaries of over 100 crop types. Our platform is trusted by industry leaders like AB InBev, General Mills, Starbucks, Nestle, and more. It is designed to accommodate diverse regions and agronomic protocols, effectively channeling corporate knowledge and standards directly into the fields where they matter most.
Our Vision
Securing the world's food supply for years to come by empowering collaborations across the value chain. Connecting food and beverage companies with their globally distributed farmer ecosystem to ensure resilient, sustainable and efficient food production.
Our Leadership Team
Amir Lehr
Ofir Ardon
Ofir joined Agritask as CEO in 2018, driving its transition from an early-stage startup to a growth company. After six successful years, he transitioned into the role of Chief Business Officer (CBO), taking charge of global growth. Before Agritask, Ofir amassed extensive business experience, including several years at Shaldor, a premier management consultancy in Israel. There, he worked with a global client base across various industries, including agriculture, food, and technology, which led him to Agritask
Arsira Thumaprudti
Arsira Thumaprudti is the VP of Business Development at Agritask.
Arsira’s focus is on applying precision agriculture technologies to manage agricultural risks. She leads Agritask’s business expansion in the public sector across the globe, including insurance companies, multilateral organizations, and Non Government Organizations. Arsira has nearly 12 years of experience in finance, strategy and governance, having worked with investment management and advisory services companies such as Lombard Investments and Quantum Pacific in London and Bangkok.
Arsira has an MBA from the Wharton School of the University of Pennsylvania and a BA in Economics from Harvard University.
Ran Pugach
Ran Pugach leads Agritask’s Product Strategy.
Following 4 years at McKinsey Geneva, Ran has held leadership positions in the intersection between business and product across different industries for over a decade. Before joining Agritask he was the CPO of Ava Security, a global cyber security company with offices in the UK, Norway, and the US. In his role Ran was responsible for devising the product strategy that brought sales from practically zero to double-digit millions in ARR.
Ran holds an MBA from INSEAD.
Andrew Schetinin
Andrew Schetinin joined Agritask in 2010 and led its architecture and development from the very early stages with the founders' team.
Before joining Agritask, for over 10 years Andrew led development teams in international startups in corporate social network analysis, large-scale document indexing, and distributed business transactions monitoring in complex cross-platform environments.
Andrew holds an M.Eng. degree in electronics, computing, and automation of industrial plants from the Urals State Technical University.
Hili Seker Amiel
Prior to joining Agritask, Hili was the global HR Manager of the R&D unit at ADAMA, in charge of sites in Israel, China, and India. Before that, she was the HR Business Partner for Elbit System’s aircraft division, where she led organizational development, welfare, training, and recruitment activities.
Hili holds an MBA from the Ben-Gurion University of the Negev.
Asaf Abady
Asaf Abady is the VP of Research & Development at Agritask.
Before joining Agritask Asaf lead software engineering organizations at several B2B SaaS startups including Splacer and Gettacar. He has over a decade’s experience building R&D departments, focused on delivering high quality products with growing velocity.
Asaf hold a B.Sc. in Computer Sciences from the Technion – Israel Institute of Technology.
Gilly Kinsky
Gilly leads Agritask's Marketing Strategy and Execution.
Before joining Agritask, Gilly led marketing for over 15 years in companies such as Powermat, SanDisk, and Questar. She specializes in building marketing strategies and operations for tech companies in various stages, including but not limited to product marketing, market research, brand marketing, business strategy, public relations, and more.
Gilly holds an MBA from Tel-Aviv University
Salo Ben-Avi
Salo leads Agritask’s Services and Implementation Groups.
With over 25 years' experience, Salo brings a wealth of executive experience and a hands-on approach to leading global teams in support, professional services, and customer management. With a background in scaling customer-facing teams in B2B startups across multiple domains, as well as steering technology teams in large tech companies, he has a proven track record of driving innovation and efficiency. At Kryon (now part of Nintex), an industry leader in enterprise automation, he played a pivotal role in deploying new products, managing complex upgrades, and transitioning products to the AWS cloud. Prior to Kryon, he led support and customer service teams at Intucell (acquired by Cisco) and Amdocs Ocean, where he built support structures from the ground up and managed IT operations across multiple continents.
Maor Harush
Maor leads Agritask’s Financial Strategy and Operations.
A licensed CPA, Maor has over 12 years of experience in finance, accounting, and auditing. Maor joined Agritask in 2019, and owns cash flow management, budgeting, forecasting and reporting. Before joining Agritask, Maor led finance in Applicaster, a fast growing SaaS business and was a supervisor at PwC, enabling him to ensure compliance, accuracy and transparency in all financial matters.
Board
Yair Safrai
Israel Fraier
Jorge Vidal
Ran Grodecki
Dganit Vered
